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BM-UNIT 4: MarketingBuy now
Marketing is an essential business function: it creates a bridge between an organization and its customers. In our everyday speech, the word marketing is often associated with advertisements and…
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Business Management – Unit 1: Business Organization and EnvironmentBuy now
In this first introductory unit, business management is set in context: students learn to analyse organizations’ internal environment (for example, stakeholders, strategic objectives and CSR) and external environment (for…
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